“The Apology” was created as a means to examine common, but ineffective, responses to to PR crises.
These responses get in the way of the “transparency” that organizations should hope to achieve. These responses are too common and too cheap. As soon as the audience smells them, it tunes out.
The author, Eric M. Wagner, is a senior public relations major at Kent State University. He served five years as a military journalist in the U.S. Navy.
